Launching Your Career as Your Business

What can career seekers learn from successful business leaders? Well, if the leader is Reid Hoffman, cofounder and chairman of Linkedin, the answer is “a great deal.”

Hoffman and Ben Casnocha, an award winning entrepreneur and author, have collaborated to write The Start-up of You. Published in 2012, the book is not new but the authors’ advice is timeless.


The thesis is simple: “…think of yourself as an entrepreneur at the helm of at least one living, growing start-up venture: your career.” And why should the career builder emulate the entrepreneur?

Hoffman and Casnocha believe “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA, and creation is the essence of entrepreneurship.”

The environment of the employment marketplace has been significantly and permanently altered. Companies are led by financial specialists whose first concern is hitting the quarterly targets expected by company stockholders and economic forecasters. There is no such thing as company loyalty to its employees.

Globalization and technology shape the world economy as well as the financial lives of companies large and small. To survive and prosper, the career builder must adopt the strategies of the entrepreneur.

The single most important factor the job-seeker-as-entrepreneur must employ is adaptability to ongoing change.

Since you are reading this post, I assume you are open and willing to consider how an understanding of entrepreneurism can bring you career success. Let’s grab some coffee together and discuss how you can become the CEO of your career. Click on the contact tab of our home page and let’s get started.

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